Last week, we introduced a channel-value perspective of ADTRAN’s ProCloud Wi-Fi, the industry’s first no-worry business-class wireless managed service. 10 Reasons to Recruit ADTRAN ProCloud Wi-Fi. I referenced four reasons (from a list of 10) as to why ProCloud Wi-Fi has the greatest intrinsic value for a managed cloud-based WLAN solution, emphasizing 99.99% reliability and customer-pleasing simplicity – even if your organization doesn’t have a wireless discipline!
This week, as the second post to a 3-part blog series, I’d like to review three new, yet definitely unique reasons why ProCloud Wi-Fi is the best choice for the channel solution provider, the customer, and the customer’s customer; all essential stakeholders in addressing BYOD challenges. Let’s take a look at what I would suggest are extraordinarily unique and important channel partner options (benefits) which collectively, you won’t find from any other vendor.
1. Partner Cloud: Ok, so ProCloud Wi-Fi is a cloud-based wireless infrastructure service which ADTRAN manages with a guaranteed uptime of 99.99%. Got it! However, based upon your organization’s wireless experience, another option you (channel partner) may want to consider aside from ProCloud Wi-Fi is ProCloud Wi-Fi Private Label; the difference is that you would manage the wireless infrastructure on behalf of your customer, while ADTRAN continues to hosts the cloud-based software controller. In essence, you design your own unique and compelling managed services model, while we continue to take care of all the datacenter requirements. With ProCloud Wi-Fi Private Label, you not only gain greater flexibility and recognize stronger margins; you’re also able to market and sell the service behind your own company brand name and logo. See, what did I tell you? But wait, it gets better.
2. Freedom to Migrate: ADTRAN leads the industry with the only wireless infrastructure service that allows the channel to migrate their wireless service model from one market entry point to another. “Anderson, what the heck are you talking about?” Let’s fast forward the tape 4-6 months and hypothetically say you’ve been promoting ADTRAN’s no-worry ProCloud Wi-Fi managed services. Of course, your customers just absolutely love it and your sales people find it incredibly easy to sell! Then later, you and your team decide that wireless is a piece of cake and believe ProCloud Wi-Fi Private Label is a much better fit. No problem. With ADTRAN, you have the freedom to migrate your customer base to ProCloud Wi-Fi Private Label – at any time – and continue to market and sell your newly branded managed wireless service. But wait, it gets better!
In a different scenario, let’s say you’re selling ProCloud Wi-Fi Private Label and are just crushing the competition. Yet, later you determine cloud-based wireless infrastructure services is a “walk in the park” and not only can your team manage it with their eyes closed, but could manage and host the software controller (ADTRAN vWLAN virtualized on a VMware hypervisor), essentially offering a public cloud wireless infrastructure service – behind your brand name and logo. Well, with ADTRAN you can do that! You have the flexibility to transition your customer base to the datacenter of your choice and begin selling your own cloud-based Wi-Fi service! Now, as they say in our Burlington, MA office; “That’s wicked cool!”
3. ADTRAN ProServices: If you find that from time-to-time your network ops team needs assistance, we have a great solution called ADTRAN ProServices. One of ADTRAN’s ProServices which tends to come in quite handily with ProCloud Wi-Fi is ADTRAN ProStart. With ProStart, you have a broad selection of services to choose from to help (a) evaluate, design and plan an enterprise customer’s wireless infrastructure which ranges from remote predicative site survey, to pre-installation onsite wireless site survey, to onsite readiness assessment, and then, (b) assist with the implementation of the wireless infrastructure design, which includes ProStart Express, ProStart Remote, and ProStart Onsite. All of these great ADTRAN ProStart options are described further with more information at ADTRAN ProServices, and several of them can be ordered as a private label version under your company’s unique brand name and logo.
I trust you now realize why ProCloud Wi-Fi is the preferred wireless infrastructure choice of channel partners and carriers around the globe. I’ll provide the final three “channel partner value” tenets of ProCloud Wi-Fi next week. One of them was just announced this week in a press release; ADTRAN ProCare Help Desk.
Stay tuned and learn more.